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Charles
(Chick ) Olsson BEc.Goulburn NSW.
Past AWGA Chairman, 2004/2005.
Current Director.
Market economist.
Wool grower and Prime lamb producer
Owns significant manufacturing interests in national animal health and
stockfeed enterprises.
The merino wool market has incredible potential in capturing new and old fibre markets. Merino wool’s versatility , combined with the good earth message makes it a key 21st natural fibre. Many other’s try and copy our beautiful fibre.. none ever manage to capture its essence and beauty.
The greatest deficiency in our wool industry is the lack of real and imaginative leadership. We stopped going forward when we stopped promoting our product in 2000. What a mistake. We must embrace our product again and re tell its story to new generation of consumers.
I am confident, that when we improve our marketing and sales for merino wool , our product will again be highly profitable.I
Chick Olsson
Director
AWGA
0403045664
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