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Shanghai Home Textiles Show Highlights Woolmark
Release Date: 5th September 2006
The response to The Woolmark Company’s exhibition at the recent
InterTEXTILE
Shanghai Home Textiles Show in China has been extremely positive, signing
new
Woolmark interior textile licensees and showcasing wool-based bedding
products to
thousands of international visitors.
Held over 28-30 August, the exhibition hosted some 30,000 delegates from
China and
Japan, with European, North American and Australian designers showcasing
their
innovations in bedding products.
The Woolmark Company’s booth partners, Kamex (Japan) and Michell
(Australia) had
many inquiries and are expecting orders imminently. Other Woolmark licensees
received
significant orders - for quilts and pillows, and also of sampling products
such as quilts,
underblankets, and pillows in both adult and baby sizes.
“From these responses, it is quite clear that wool bedding items
both for use in the China
domestic market and for export, have great potential,” explained
The Woolmark
Company’s Executive Director, Brenda McGahan.
“We anticipate that Australian wool usage in the bedding products
industry will be
significant. Pile and nap finish blankets will utilize Merino wool (20-24
micron), a
greater usage is anticipated of wools suitable for underblankets - Merino
crossbred (24-29
micron) for sliverknit manufacture and Down breeds (26-34+ micron) with
a large
proportion being carbonized for quilts, underblankets and pillow filling.”
“Woolmark team members from China, Japan and Australia who worked
at the exhibition
say that all of the feedback they had about our display and the presentations
we gave to
industry was very positive,” says Ms McGahan. “As well as
supporting our licensees and
presenting the latest information and trends for the wool bedding market,
we have
gathered important information about issues to overcome and product benefits
to promote
in this massive market.”
“Our presence at this high profile annual event proves what support,
good will and trust
the Australian wool industry and The Woolmark Company have engendered
in the Asian
bedding products market.”
Images are available on request from Maria Cafici
Phone: 61 3 93419412. Email: maria_cafici@wool.com
For further information contact Brenda McGahan, Executive Director, Woolmark
61 3 9341 9257
http://www.woolmark.com
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